Financial Valuations... Authoritative, Unbiased, Fast and Routinely Affordable

World's only web-based capability for valuing the assets in sponsorship proposals and agreements.

  • "Low-touch" for sponsor organization... property submits data

  • Faster and less expensive... days turn-around and fraction of the cost of offline services

  • Authoritative…database built from 3,000 sponsorships and many more unbought proposals. Over $500 million valued in major sponsor agreements

  • Market-based asset valuation…like a blue book of sponsorship

  • Online management…simplifies future revisions and renewals

  • Unique... patent pending

  • Companies such as Bank of America, Chevron, Coors, General Motors R*Works, MasterCard, Miller Brewing Company, Nestlé Waters North America, Royal Caribbean, Southwest Airlines, The Richards Group and Ticketmaster have all had assets valued by Sponsor Direct.

How It Works - It's as Easy as 1, 2, 3

  1. Property (or qualified submitter) enters required asset details into web forms (sample)

  2. Sponsor Direct valuation analyst reviews all entries; submitter contacted for clarification if necessary; automated values adjusted based on any submitter Comments or additional clarification (sample)

  3. Sponsorship valuation maintained online to simplify revisions and future renewals. Client receives PDF report (shown below) summarizing sponsorship and additional detail for each asset (sample)

Why Clients Use Sponsor Direct Valuations

  • Breakthrough methodologies for measuring previously hard-to-assess benefits like trademark rights, signage, and sponsor space.

  • Forces greater accountability onto properties through greater specificity in submitting benefits

  • Another "leg in the stool" for determining a reasonable price range for a sponsorship

  • Provides more credible negotiating leverage

  • Affordable way to maintain a sponsorship "auditor on-staff"

  • Establish a consistent pre-buy measurement against which post-sponsorship performance can be measured

  • Establish an independent baseline going forward for comparing among properties

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