New Independent Case Study Proves SponsorPort Saves Time and Money

Problem: Until now, there was no concrete independent analysis of how much time and money was saved by using SponsorPort.

Solution: Hobson & Co. conducts an exhaustive study on behalf of our clients and the results are dramatic!

Results: Double and sometimes triple digit ROI's! Payback Periods on average are well under a year and in some cases less than 3 months.



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Typical Fortune 100 Client Benefits in Detail Year 1 Year 2
Reduced time spent managing current sponsorships $62,305 $62,305
Faster proposal screening process $38,075 $38,075
Reduced time spent responding to proposals $34,374 $34,374
Faster proposal routing process $34,374 $34,374
Faster evaluation of incoming proposals $31,730 $31,730
Reduced time spent reporting on sponsorships $4,154 $4,154
Reduced time spent valuing sponsorship assets $3,692 $3,692
Reduced price of renegotiated sponsorships T.B.D. $225,000
Total Savings $208,704 $433,704


Key Benefits

  • Increased productivity by saving time spent managing current sponsorships and reduced time spent tracking & managing sponsorship execution
  • Streamlined and improved processes
  • Improved sponsorship investment decisions
  • Reduction of expenses, reduced price of renegotiated sponsorships and media deal renewals
  • Improved visibility through a central repository for all proposals and sponsorships
  • A proven ability to efficiently measure ROI that leads to continuous optimization of sponsorship investments
  • Faster proposal screening and routing process and faster evaluation of incoming proposals
  • Improved workflow and information management
  • More robust set of solutions and functionality

Hobson & Co.
Hobson & Co. is an Independent Research Firm that Quantifies the Value of Technology Solutions

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