Sponsor Direct rolls out SponsorPort 3.0 and Targets Sponsors of all Sizes with New Offerings
SponsorPort 3.0, the Latest and Most Cost-Effective Sponsorship Proposal and Portfolio Management Solution Available
New York, NY - Sponsor Direct, the leader in Web-based sponsorship solutions for corporations, is responding to the growing needs of companies of all sizes engaged in sponsorship by unveiling the latest version of its core sponsorship management solution - SponsorPort 3.0.
The new platform, most recently adopted by top and emerging brands like MasterCard Worldwide, Molson, Monster.com, Sony PlayStation and Under Armour, offers a full suite of sponsorship management, evaluation and measurement tools and solutions.
"SponsorPort 3.0 is dramatically improving our ability to capture internal cost savings, make informed sponsorship decisions and manage our entire sponsorship process more effectively," said Hari Sihvo, Sponsorship Director at Molson Canada. "It's a tool that is as essential for sponsorship executives as a cell phone, a staff and properties to invest in."
SponsorPort 3.0 consists of several easy-to-add modules giving the solution flexibility to solve only those aspects of a company's sponsorship activities that they feel need help and support. The new platform makes managing sponsorship proposals and portfolios easy and cost-effective saving companies valuable time and money; allows companies to quickly and easily evaluate and valuate new and existing opportunities enabling better investment decisions; and helps companies consistently track costs and measure return on objectives allowing for continuous optimization of sponsorship investments.
"Sponsor Direct continues to introduce leading sponsorship management tools and solutions based on direct feedback from the industry and SponsorPort 3.0 is the newest, most flexible, cost- effective and easy-to-use sponsorship management platform available to corporate sponsors", said Mark Rockefeller, Founder and CEO of Sponsor Direct.
To provide a solution to all companies involved with corporate sponsorship, Sponsor Direct is introducing three versions of SponsorPort 3.0: Enterprise, Flex and Express.
SponsorPort 3.0 Enterprise: The Enterprise Edition is the industry's most comprehensive sponsorship management and measurement solution that provides powerful support to every phase of the sponsorship lifecycle (screening & sourcing, evaluation, execution and measurement).
SponsorPort 3.0 Flex: SponsorPort Flex allows companies to customize their solution by selecting modules based on their evolving needs and configured to their specifications.
SponsorPort 3.0 Express: A highly cost-effective and easy-to-deploy edition of SponsorPort focused on screening, filtering and managing unsolicited sponsorship proposals.
"SponsorPort 3.0 is a direct response to the combination of listening to the evolving demands of sponsorship executives and applying our sponsorship and technology expertise to create a resource that adds significant value to any company investing in sponsorships," said Ken Brenner, President of Sponsor Direct. "Whether it is a small-to-mid-sized company just getting started in sponsorship or one of the top 75 corporate sponsors, we have a solution that will streamline internal sponsorship processes, improve investment decisions, and optimize return."
Along with SponsorPort 3.0, Sponsor Direct also offers a variety of Specialized Services focused on helping companies to get set-up for optimal sponsorship success. "At many companies the intention of sponsorship activities and investments has evolved very rapidly in recent years challenging internal operations and their ability to be efficiently accountable," noted Brenner. In response, Sponsor Direct offers a variety of specialized services to assess sponsorship procedures, information management, and performance and benchmarking of existing agreements.
"We have just completed Sponsor Direct's Information and Process Review and will be deploying our customized SponsorPort 3.0 Enterprise system later this month. Sponsor Direct is helping us put in place systems to make more informed decisions that will definitely empower us to get more out of our sponsorship efforts going forward." said Tom Murphy, VP, Sponsorships at MasterCard Worldwide.
Sponsor Direct maintains its headquarters in Tarrytown, NY, a sales office located at 30 Rockefeller Plaza in New York City and its Valuation Services Division in Chicago.
For a complete list of our clients, please visit our client page.
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