Peter Stern, President of Strategic, Joins Advisory Board of Sponsor Direct

NEW YORK, NY, January 10, 2006 -- Sponsor Direct today announced the naming of Peter Stern, president of STRATEGIC (formerly Strategic Sports Group/SSG), to its Advisory Board. Sponsor Direct is the leading developer of Web-based applications for the sponsorship industry. In this capacity, Peter will employ his vast experience in the sponsorship field to provide counsel and direction assisting Sponsor Direct to better engage and comprehend the highly specialized needs of this evolving industry. Sponsor Direct's desire to continue to provide leading edge software solutions was a natural fit for Peter's passions for innovation and creative response to client needs.

"Adding Peter Stern to our Advisory Board is a clear win for Sponsor Direct and our continuing efforts to better meet the strategic challenges of our clients and the emerging marketplace. His expertise in sponsorship measurement will be an extremely valuable addition to our Board of Advisors," said Mark F. Rockefeller, Founder and Chief Executive Officer of Sponsor Direct.

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