Sponsor Direct Webinars - June 24, 2008

It isn’t your parents’ media. As more people take their day to day lives online, so go their eyes and dollars. In five years, fan generated media has helped word of mouth reach an audience the size of which television took 50 years to reach. Old metrics are no longer delivering the numbers they used to. So what is a marketing/PR/sponsorship executive to do? Is it easy to get online, go viral and blog it out?

Join Sports Media Challenge President, Kathleen Hessert and Director of Fan Engagement, Dexter Bustarde, as they present the new rules for finding, measuring and leveraging the online sports fan. Hessert & Bustarde will share case studies featuring the NASCAR Nationwide series, WWE, T-Mobile, Penn State Athletics & NBA's Chris Bosh.

Be sure to check out the new Buzz Manager Blog at http://buzzmanager.wordpress.com/.

To register for our next Webinar, please visit our main Webinar page and click the "Register" link.

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