Our Management Team
Mark F. Rockefeller
Chairman of the Board and Chief Executive Officer
Mark Rockefeller is an investor and entrepreneur with significant experience building, financing and managing both large and small business ventures. Prior to developing an independent business career, he was an associate in the Acquisition Finance Group at Chase Securities and a financial analyst at Morgan Stanley & Co., Inc. Mr. Rockefeller spent the last two years building a retail/resort business in Idaho. He serves on the board of directors of Rockefeller Financial Services, a full service financial management company, and Venrock, Inc., a venture capital company that provides financing for start-up technology companies. Mr. Rockefeller holds a B.A. from Princeton University and an M.B.A. from Harvard University Graduate School of Business Administration.
Brad D. Barton
Chief Operating Officer
Brad Barton is the Chief Operating Officer for Sponsor Direct and oversees the company’s day to day operations and financial management. With more than twenty years of management experience in financial services, accounting, management consulting, human resources and publishing, Mr. Barton brings a host of experiences to Sponsor Direct. Before starting his own consulting company specializing in management strategy and business plan writing, Mr. Barton served as Partner and Chief Administration Officer for Ray & Berndtson, a global recruiting and management consulting firm with offices in more than 50 countries. While at Ray & Berndston, Mr. Barton led a team that was responsible for all financial, treasury and accounting activities. Prior to Ray & Berndtson, Mr. Barton was Chief Administrative Officer at the Directorship Search Group; a global consulting firm specializing in senior executive and director search, corporate governance and publishing. His career began by holding senior management positions at Liberty Brokerage Investment Corp., an inter-dealer broker with over $500 million in annual revenues. Mr. Barton earned a Master’s of Business Administration in Finance from Fordham University. As an undergraduate at the University of Michigan, he earned a Bachelor of Arts degree in Communications & Psychology. He resides with his family in Bedford, New York.
Hogan Long
Director, Technology
Hogan Long has been developing system and network applications for over 20 years for corporations such as Citibank, Lan Services, and Computer Training Systems. At Sponsor Direct, he is responsible for the development of the flagship product SponsorPort using cutting edge tools and technology. Prior to working at Sponsor Direct, he developed three products which won Editor's Choice of the Year awards in LAN Magazine. In addition, he has appeared as an industry expert on PBS. He holds a B.S. degree in Computer Science and Psychology from Macalester College and a M.S. degree in Computer Science from New York University.
Alice Petzold
Vice President, Business Development
Alice Petzold brings more than 15 years of professional experience driving the business development efforts of top brands and sports properties to her current post of Vice President of Business Development of Sponsor Direct. Ms. Petzold is responsible for guiding sponsorship executives of leading corporations to a new era of efficiencies through Sponsor Direct’s technology-based resource tools. Prior to her role with Sponsor Direct, Ms. Petzold grew the business and marketing efforts of the International Olympic Committee, NASCAR, the Cleveland Cavaliers and the United Soccer Leagues. In her various management positions with these organizations, Ms. Petzold developed a proven reputation to develop and manage incremental sponsorship programs that delivered measurable results for relationships. Ms. Petzold, who resides in Nyack, New York, with her husband, was educated at Ohio University where she earned a B.S. in Journalism and an M.S.A.
Chris Thompson
Vice President, Valuation Services
Chris Thompson has served over 25 years in the marketing industry—mostly helping companies manage their marketing spending. His many years in ad agency media planning and buying culminated in head-of-office positions at Ogilvy & Mather and Initiative Media. When Chris left the agency media world in 1999 it was to apply his knowledge of marketing communication value to the emerging world of technology. Chris quickly became involved in various enterprises that sought to improve the efficiency of offline marketing processes by migrating them to the web, most notably developing the decision rules for a patented method of a web-based media planning. In 2002, Chris launched SponsorAid—the only known online service performing financial valuation of sponsorship proposals. In three-and-a-half years, SponsorAid provided financial valuations for nearly 1,000 proposals and over $200 million in agreements, eventually becoming the definitive resource for sponsorship proposal management at Miller Brewing Company. In 2006 Chris merged his company with Sponsor Direct, the leading technology provider of sponsorship management solutions. Chris has worked his entire career in Chicago, and remains there as the head of Sponsor Direct Valuation Services.
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